Les Gold Bio, Age, Wife, Children, Dead , Pawn Shop, Son and Net Worth

Who is Les Gold?

Les Gold is an American pawnbroker, author, reality TV star, media personality and speaker. He is best known for his role on cable and satellite television truTV’s reality series, Hardcore Pawn.

Detailed Les Gold Biography

He started his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School.

Les Gold Pawn Shop

In 1978, Les opened his pawn shop, American Jewelry and Loan, at the Green Eight Shopping Center on 8 Mile Road in Oak Park.

He moved it to its present location on Greenfield Road in Detroit near 8 Mile in 1993. The business has grown and now employs about 50 people and serves about 1,000 customers a day.

Les Gold American Jewelry And Loan

Les Gold is the owner of American Jewelry and Loan. Gold, his family, and his pawn shops are central to the truTV series Hardcore Pawn which is about the day-to-day operations of American Jewelry and Loan. He first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, and later moved to its present location in 1993.

Detroit Pawn Shop Les Gold

Gold pawnshop is located in on Greenfield Road in Detroit near 8 Mile – a 50,000 square foot building that was formerly a bowling alley.

Les Gold Book

Gold’s autobiography, For What It’s Worth: Business Wisdom from a Pawnbroker, was published on June 1, 2013, by Penguin/Portfolio. The book is about his personal experience in establishing a successful pawnshop, and gives details on how he did it, and how anyone in any field can “think like a pawnbroker”.

The book ranked #4 on The New York Times Best Seller list in the How-to, Advice, and Miscellaneous category for the week of June 30, 2013. It was also ranked #8 in the Hardcover Business Books category for July 2013. On June 18, 2013, Gold, the book, and his “three simple steps to successful negotiation” were featured on ABC’s Good Morning America.

What is Les Gold Age?

Les was born on 20 June 1950 in Detroit, Michigan, United States.

Is Les Gold Dead?

Les Gold is still alive he is not dead. On 20th June 2019, he celebrated his 69th.

Who’re Les Gold Family Members?

More information shall be updated as soon as possible.

Who’re Les Gold Children?

Les Gold is a father of two, a son and a daughter. His daughter Ashley, has a bachelor’s degree in business administration from Michigan State University and earned her graduate diamond certification from the Gemological Institute of America. Ashley is also a co-owner of American Jewelry and has been working there for more than fifteen years, although she took three years off at one point for maternity leave.

Les Gold Son

His son Seth Gold, is an alumnus of the University of Michigan and has been a co-owner of American Jewelry since graduating from school. Seth handles the store’s marketing division and claims that if it was not for him, the shop’s only marketing campaign would be “an ad in the Yellow Pages”.

Who’s Les Gold Wife?

Gold is married to Lili Gold since 1975. The couple has 2 Children a son Seth Gold and a daughter Ashley Broad. He is the grandson of a Jewish pawnbroker who once owned company “Sam’s Loans”, a now-defunct pawnshop on Michigan Avenue in Detroit, Michigan.

What is Les Gold Net Worth 2020?

Gold has an estimated net worth of $5 million which he has earned through his pawnshop business and media personality.

Les Gold Social Media Accounts

Facebook @
Instagram: @
Twitter: @

Les Gold Height

Gold stands at a height of 6 feet 2 inches (1.87 m).


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