Les Gold Biography, Age, Wife, Children, Net Worth, Book, Pawn Shop

Les Gold Biography

Les Gold is an American pawnbroker, author, reality TV star, media personality and speaker. He is best known for his role on cable and satellite television truTV’s reality series, Hardcore Pawn.

He started his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School.

Les Gold Age | How Old Is Les Gold?

Born as Leslie “Les” Gold, Les was born on 20 June 1950 in Detroit, Michigan, United States. He is 68 years old as of 2018.

Les Gold Height

Les Gold stands at a height of 6′ 2″ (1.87 m).

Les Gold Wife | Les Gold Lili Gold | Les Gold Family

He is married to Lili Gold since 1975. The couple has 2 Children a son Seth Gold and a daughter Ashley Broad. He is the grandson of a Jewish pawnbroker who once owned company “Sam’s Loans”, a now-defunct pawnshop on Michigan Avenue in Detroit, Michigan.

Les Gold Children

Les Gold is a father of two, a son and a daughter. His daughter Ashley, has a bachelor’s degree in business administration from Michigan State University and earned her graduate diamond certification from the Gemological Institute of America. Ashley is also a co-owner of American Jewelry and has been working there for more than fifteen years, although she took three years off at one point for maternity leave.

Les Gold Seth Gold | Seth Gold Les Gold

His son Seth Gold, is an alumnus of the University of Michigan and has been a co-owner of American Jewelry since graduating from school. Seth handles the store’s marketing division and claims that if it was not for him, the shop’s only marketing campaign would be “an ad in the Yellow Pages”.

Les Gold Photo

Les Gold Pawn Shop | Les Gold Pawn

In 1978, Les opened his own pawn shop, American Jewelry and Loan, at the Green Eight Shopping Center on 8 Mile Road in Oak Park.

He moved it to its present location on Greenfield Road in Detroit near 8 Mile in 1993. The business has grown and now employs about 50 people and serves about 1,000 customers a day.

Les Gold American Jewelry And Loan | Les Gold Of Hardcore Pawn

Les Gold is the owner of American Jewelry and Loan. Gold, his family, and his pawn shops are central to the truTV series Hardcore Pawn which is about the day-to-day operations of American Jewelry and Loan. He first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, and later moved to its present location in 1993.

Detroit Pawn Shop Les Gold | Les Gold Pawn Shop Detroit

Gold pawn shop is located in on Greenfield Road in Detroit near 8 Mile – a 50,000 square foot building that was formerly a bowling alley. For more information click here.

Les Gold Net Worth | How Much Is Les Gold Worth? | Les Gold Vermögen

He has an estimated net worth of $1.5 million which he has earned through his pawn shop business and media personality.

Les Gold Book | For What It’s Worth Book Les Gold | For What It’s Worth Les Gold

Gold’s autobiography, For What It’s Worth: Business Wisdom from a Pawnbroker, was published on June 1, 2013 by Penguin/Portfolio. The book is about his personal experience in establishing a successful pawn shop, and gives details on how he did it, and how anyone in any field can “think like a pawnbroker”.

The book ranked #4 on The New York Times Best Seller list in the How-to, Advice, and Miscellaneous category for the week of June 30, 2013. It was also ranked #8 in the Hardcover Business Books category for the month of July 2013.

On June 18, 2013, Gold, the book, and his “three simple steps to successful negotiation” were featured on ABC’s Good Morning America.

Les Gold Dead – Did Les Gold Die?

Les Gold is still alive he is not dead. On 20th June, 2018, he celebrated his 68th.

Les Gold Facebook

Les Gold Twitter

Les Gold Instagram


Hardcore Pawn Les Gold

Les Gold Interview

Interviewer: Mr. Gold, I just want to thank you for taking time out of your busy schedule to do this interview with me!

Les Gold: Aaron, it’s my pleasure! Thank you for having me in your magazine.

Interviewer: No problem, thank you! What led you to want to go into the pawn business?

Les Gold: I made my first sale when I was at my grandfather’s pawnshop when I was 7 years old dealing with an adult. As a kid that was my work. I couldn’t get out of it if I tried. Negotiating was a great lesson that I learned at 7 years old. I continued to do it up until today; I’m 63 years old.

Interviewer: How long has the business been in the family?

Les Gold: My grandpa opened the pawnshop up in the 1940’s. I opened up American Jewelry and left the family business in 1981.

Interviewer: What’s the craziest thing that you have seen at the shop or the craziest thing pawned?

Les Gold: Well it depends what you mean by crazy. Do you mean a prosthetic-eye that a guy pulled out of his eye socket or a World Series Championship ring that one of the star players took off of his finger and handed it to me? So in between those two things…those are pretty strange items!

Interviewer: That’s what you’ve seen a guy actually pull a championship ring off of his finger?

Les Gold: I had a World Championship ring in which we owned from a player of the 1968 Detroit Tigers World Series.

Interviewer: Oh wow! That’s amazing! What’s the most expensive pawn that you have ever done?

Les Gold: Well, I have taken in jewelry that has exceeded a quarter of a million dollars. We have given less than a quarter of a million dollars, but the value of the item has been far exceeding $250,000.

Interviewer: You have a son and daughter who work with you. Sometimes it’s difficult for family members to work together. How do you all keep a great relationship with one another?

Les Gold: [laugh] Well, we kiss every morning when we come to work and we kiss every night. One of the things that I made sure of is that when I brought my kids into the business that they realize that I’m still their father but I’m their boss from 9:30 until 6. They treat me like a boss during those hours and it’s a very challenging thing. And I’m really one of the fortunate fathers to be able to have both of them involved in the business.

Interviewer: Would you ever sell the business?

Les Gold: I don’t think Ashley and Seth would let me sell the business. It’s one of those things that we built as a family, and I would like to keep it in the family as long as I can. You know, I know I’m not going to be here forever and to pass it along to the next generation is something that I can really be grateful for. As long as they wouldn’t screw it up, I’m good with it! [Laugh]

Interviewer: Do you have any tips that you would like to share with customers before they bring an item or items to your pawnshop?

Les Gold: To any pawnshop in America, what people have to understand is that they have to leave their emotion at the door. If you came into any store to sell your item, if your emotions are involved in it, you’re going to ask too much for it. You have to do your homework; you have to know how much your item is worth. One of the things I talk about in my book is negotiating. Don’t be emotional, don’t have emotions selling or buying it, and don’t be afraid to walk away. That’s the bottom line to doing any negotiating. If somebody comes into a store, a pawnshop or any business, make sure you know the value of it.

Interviewer: And speaking of your book, for those who haven’t picked it up or read it, what are some things that you think they can gain from your book in regards to other extra tips and so forth?

Les Gold: One of the things in the book is business wisdom from a pawnbroker. What I do is talk about my journey from my first sale at 7 years old ‘til the time that we got the show picked up, which was four years ago. One of the things I talk about in the book is negotiating. That’s really the most important thing you’re going to get out of it. Don’t be afraid to make mistakes. Mistakes in life are teaching tools. A failure is not. Once you fail it’s the end and that’s something that you don’t want to have. Really, the negotiating and the knowledge that you’re going to gain in business; those are the most important things.

Interviewer: What can your fans and viewers expect from the new series that is coming out?

Gold: The shows coming out starting this new mid-season premiere are probably the most exciting ones’ yet. You’re going to see America Jewelry and Loan have some real difficult financial problems, and you’re going to see the way we get out of it. It’s going to be the biggest deal I have ever been involved in. This could be a make it or break it life-changing event for the Gold’ family. You have to watch the show to see how it ends.

Interviewer: Would you like to add anything else that we haven’t discussed or talked about before we close the interview Mr. Gold?

Les: Well, you know one of the things that has been important to me is, I just got back from being in Europe and it was amazing to know how many people watch us in Italy, how many people watch us in France and how many people watch us in Spain. I was walking down the streets of those countries, and I took notice of how many people stopped me to get my autograph because the show is very popular outside of the United States. The show is popular within the United States, but outside of the United States, it’s even bigger. So I’m very fortunate to be known as a TV personality and to be able to give the fans all around the world a little piece of America Jewelry and Loan, “Hardcore Pawn” and Les Gold.

Interviewer: Awesome! Awesome! I just want to thank you again for taking time out of your busy schedule to do this interview. It was a pleasure to speak with you Mr. Gold.

Les: It was a pleasure to speak with you too.

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